Challenge:
The new bags by Antwerp-based label “Sunny Side Up” are the perfect travel partner - designed to fit your phone, passport and carts. How to Grab Attention in the Crowded Landscape of Instagram?
 
Idea:
On the road with Sunny Side Up.
We’ve send one bag on a real journey. In every city the bag met another photographer or artist who made pictures/stories and send the bag on. With 📷 Melissa Schriek, Mikayla Whitmore, Emily Mason, De Sean McClinton-Holland and Hao Nguyen.
 
Instagram: @sunnysideup_ontheroad⁠⠀⁠


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