IF YOU COULD SAVE
SOMEONE'S LIVE,
WOULD YOU DO IT?
YES OR NO
SOMEONE'S LIVE,
WOULD YOU DO IT?
YES OR NO
QUESTION:
Organ donation is a complex matter that reminds people of their mortality, causing many to postpone indefinitely. How can we relieve them of this existential dread, while simplifying the process?
ANSWER:
Bypass the details and distill the campaign objective to its essence, a simple choice between becoming an organ donor or not: Yes or No.
Awarded with a silver Effie
Organ donation is a complex matter that reminds people of their mortality, causing many to postpone indefinitely. How can we relieve them of this existential dread, while simplifying the process?
ANSWER:
Bypass the details and distill the campaign objective to its essence, a simple choice between becoming an organ donor or not: Yes or No.
Awarded with a silver Effie
