posters, press, web and TV (Art direction and concept devellopment)
When it comes down to it, organ donation is a simple decision: would you like to save a life or not? This campaign makes an issue normally shrouded in moral implications feel more prac- tical, by leaving the question open and directing the audience to the website ( A sample headline from above reads, “If you can save someone’s life, would you do it?”

Awarded with a silver Effie

Photography: Julian Germain

Orgaandonatie Hensbroek from KesselsKramer on Vimeo.